Viacom18 has appointed Vipul Nagar as enterprise head for Colours Gujarati. In his new function, Nagar shall be answerable for managing the general enterprise and operations for Colours Gujarati and Colours Gujarati Cinema. He shall be reporting to Rajesh Iyer, head, regional Leisure (Bangla, Odia, Tamil and Gujrati Clusters), Viacom18.
Nagar has over 20 years of trade expertise, in addition to in depth information and understanding of the Gujarati content material ecosystem. Previously, he led programming for Ahmedabad, Vadodara, Surat and Rajkot at Radio Mirchi. Previous to becoming a member of Viacom18, he labored as senior vice chairman and nationwide options director, Mirchi Brewery.
“Gujarat has a vibrant tradition which is mirrored within the number of its leisure panorama. The market has, of late, demonstrated an rising urge for food for homegrown content material within the broadcast leisure house and this supplies us with a major alternative. As we glance to construct our presence amidst each our viewers and advertisers, with Vipul’s wealthy expertise throughout the media and leisure worth chain, he’s nicely poised to faucet into the total potential of the market,” Iyer mentioned.
In line with Nagar, the Gujarati cinema and leisure market supplies plethora of alternatives and is thought for its inventive prowess for producing content material that’s participating, enjoyable and entertaining. Colours Gujarati and Colours Gujarati Cinema have an fascinating legacy, he famous.
Viacom18 is a three way partnership of TV18, which owns 51% stake, and Viacom Inc., with a 49% stake. The community affords multi-platform, multi-generational and multicultural model experiences. Colours Gujarati is the Gujarati normal leisure channel from the home of Viacom18.
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